Consider our proven Integrated “System” Approach to growing your B2B business with Internet Marketing!
Part 1: Strategy
We want to know your business ad strategy as though we were actually running it. Your new Internet Marketing strategy will fit perfectly with your overall business growth plans
- Listen and learn about your business
- Detailed research into your internet marketing presence
- Full competitive assessment
- Best practices appropriate to your market and objectives
Part 2: Professional Website
A
professional website will create trust, generate interest, and show the competency of your company.
- Great look and feel to match your image
- Instantly convey what you do and what makes you unique
- Funnel visitors inside the site and sell to them “as individuals”.
Part 3: Drive Traffic to Your Website
Search Engines, Online Referrals, and Social Media are the way people find your site.
- Search Engine Optimization (SEO) for high natural search result rankings on Google, Yahoo, and all the rest (link to seo page)
- Paid Online Advertising or Pay-per-Click to get ranked high in the “Sponsored Links” sections of Google, Yahoo, and all (link to PPC page)
- Social Media Optimization to take advantage of the new wave of Internet Marketing, opening a conversation with your clients and customers
Part 4: Converting Traffic to Action
Converting in your B2B site means getting the action you want to get to the next step of the sales process “online”. We call it our “
Conversion Architecture”. This is the “closing” step in our online process.
- Generate a lead by email or phone
- Join your Newsletter
- Download a Paper
- Click-to-Call
- Make a sale in your online store (not for many B2B companies but increasingly appropriate)
Part 5: Up-Selling and Retention with Email Marketing
The easiest sales are almost always “more of the same to current customers”. A strong
Email Marketing campaign can keep you in touch with clients and warm leads, up-sell current clients, and give your instant reach at minimum cost.
- Newsletters to provide valuable information of interest to your customers
- Email promotions for newsworthy events or special offers
- Best practices for subject and content testing
- Database segmentation for maximum impact and personalization
Part 6: Analytics to Analyze, Test, and Improve
Peter Drucker said that successful companies will “Test Fast, Fail Fast, and Improve Fast”. A strong web analytics program with business analysis is critical to successful marketing.
- Analytics software custom installed on your site
- Goals set to optimize your business ROI
- Detailed analysis by trained experts to get solid business recommendations from the data
- Instant feedback into marketing campaign changes