Medical Device Marketing – Direct to Your End Customers
Internet marketing and social media rapidly changed how medical device manufacturers must interact with their market. Most medical device companies can no longer depend only on their distribution network to showcase and sell their products. The more technical the product, the faster this happens.
- Buyers want expert advice and have less trust and tolerance for “just salespeople”. Instant availability to an entire world of information and instant peer-to-peer connections via social media forces a shift for medical device manufacturers. Your potential buyer doesn’t have to rely on salespeople for information as they did pre-Internet. Positioning yourself as an expert and not just a seller of products gives you the competitive edge.
- Taking control of demand generation - No matter what your product, you must get doctors or other end users to want the device; the most important aspect is peer-to-peer endorsement, which is the cornerstone of every successful device’s product launch
- Mobile-readiness expands your opportunities to be noticed - Mobile devices like smart phones and iPads are making this change at an unthinkable speed. These data searches are no longer restricted to a doctor’s few minutes at their PC every day. They can research options on their 10 minute break between surgeries. The excuse that “people are not looking for our niche product” is gone!
In the past, most medical device marketers stayed away from going direct to patients or even to doctors with their marketing because their products were so niche and specialized. The general thought was “Internet marketing won’t work in our market”.
With the Internet making specialized information available in every niche, patients can research what procedure and device is best for their situation. Marketing based on “pull” from patients is more commonplace. Using “pull” from the doctors is now essential to compete in medical device marketplaces.
Get a short-cut to success
You can’t just start advertising on the super bowl and expect to hit a home run. That’s where our expertise online at WSI B2B marketing speeds up your time to success by applying lessons from our previous campaigns. We know how to work with companies who sell primarily through distributors. We worked in other industries so have insight into innovative and previously unseen approaches to your market.
Grow your revenue starting today with integrated medical device internet marketing
Contact WSI B2B Marketing today for answers to questions about your current Medical device marketing strategies and discover how to integrate your efforts for a dramatically-improved return on investment.