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Problem
A leading builder of “off the shelf” websites for faith congregations of all types had a great product, loyal customers, but could not grow sales. Their attempts internally at Internet Marketing were failures, even though they had a world-class technical team of web designers and IT personnel. The heat was on from their corporate owners to grow their business segment. |
Approach
They knew outsourcing may produce the needed results, but had to have “proof” to convince the technical team to keep their expertise focused on product development instead of learning Internet Marketing. Starting with a small initial project to prove WSI capabilities and also to quiet internal opposition they quickly showed excellent results. The ROI was so high they tripled the investment after only four months. |
Solution
Their website was completely revised using conversion architecture principles and more modern design. Extensive landing pages were produced to match the high payoff paid advertising keywords and to leverage traffic from offline direct mail campaigns. Once the new website was launched, a major SEO effort was started to vault them to the high rankings and even more growth. |
Impact
Church website “free trials” have increased dramatically in the first months after the new site was launched. The response and impact on the business has been significant. They have applied the lessons learned on Webmedley to several of their other websites to reproduce the successes. |