Haag-Streit USA
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Problem
Haag-Streit USA had a legacy website developed by an ad agency. The look was artistic, but the site was not functional at generating leads. The company knew it needed to add Internet Marketing to compete against Japanese and now Chinese competitors offering lower prices.
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Approach
Started with modest Pay-per-Click advertising to test the viability of Internet Marketing. After early success, the site was moved from the incumbent ad agency to an Internet Marketing specialist with the long term goal of changing the business model to drive leads from the website into their existing dealer network.
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Solution
Redesigned the home page to make a dramatically different “business-like” look. Navigation was simplified and product pages were made into hard hitting sales pages with great copy and excellent calls to action. An ongoing improvement program is totally revising the look of the site for consistency and integrating the objectives into the growth plans.
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Impact
Online lead generation went from essentially zero to a significant factor in their business growth. Phone calls from the site, initially thought to be low, have been proven with tracking to be in the hundreds per month. Internet Marketing has become an important part of their growth strategy and is changing the way the company does business.
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Launch Site
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