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Problem
Fast growing regional glass manufacturer and distributor has a beautiful website, artistically showing their products, but not helping grow sales. The site has great images, super flash, but is hard to navigate and can not be found in Google search rankings. Sales manager knows he needs to go beyond the pretty site to make it work for his business. |
Approach
Started with a “budget” Pay-per-Click program looking for an ala-carte solution to hold down costs. This effort was not successful at all. Then, the sales manager tried their current “Solutions” based Internet Marketing company and switched the Pay-per-Click campaign as a trial. He also received periodic website consulting provided as part of researching a new Internet Marketing provider. Their approach is “show me” first, then add investment. |
Solution
Pay-per-Click was massaged and managed in a partnership with the new Internet Marketing company. Sales manager slowly moved responsibility for site maintenance to the new company and phased out the incumbent designer in favor of a fully integrated business-based solution. As the website was improved and landing pages put in place, the online advertising budget was increased by 150% making the site really work to generate new leads. |
Impact
Just with the initial paid online ad campaign, two major national accounts were landed in the designer glass category. These high-fashion chain stores provided a dramatic statement for the company’s capabilities and made a bold statement of Internet Marketing success. A substantial 2008 budget was sold to the company owner and Phase II of the program is in progress. Sales from online leads continue to far exceed expectations. |